Toys ‘r’ us is reportedly in talks to enter the gaming market, but it is not yet clear if the company will launch a game like the recently launched Minecraft.
The company’s co-founder and CEO is Mattel, which has a history of making video games.
The announcement comes as the company has been grappling with a recent decline in sales of video games, with some analysts saying the company could be in trouble after a spate of costly games like Pokemon Go, Angry Birds, and The Order: 1886.
Toys ‘ r Us is expected to be a leading force in the gaming space with the launch of the popular Magic the Gathering game, which it recently acquired from Hasbro.
It is unclear how much the company is spending on the games, but reports indicate that the company plans to invest $250 million over three years to expand its video game business.
It’s unclear if the games will be sold on the company’s online stores, but the company previously said it was considering offering video game rental services on its platforms.